After maintaining the original branding that preceded me for a year or so, I had the opportunity to revise our branding.
Then came the website upgrade.
As a member of the cannabis/hemp market, we produced an obligatory 4/20 celebration by way of a block party in beautiful Northeast MPLS that doubled as Grand Opening for our new flagship dispensary.
Some ephemera asserting our new presence in the area ahead of the aforementioned event, then some photography day-of.
This hemp operation included brick & mortar d2c retail locations, a heavily trafficked d2c eComm site, and an in-house manufacturing facility.Â
With these capabilities at our disposal, we were able to design our own custom products to fit the ever-changing market forms; hitting contemporary visual niches, making novel formulations, and offering contemporaneous product types/categories. This is not to mention our value brands (namely Delta Clear) which, although bargain-bin, ended up as cult-favorite bang-for-bucks.
Also bear in mind while perusing that regulated products/markets carry meticulous compliance requirements.
