"Absinthe" + "Synthesizer"
a local brewery producing experiential brews which embody the historical development of
fermentation & distillation from earthly sources, as well as the humanistic sonic creation of music production.
In realizing the full scope of this project, steps were taken to tie together the following elements:
Music as Art & Emotional Experience
Brewing as Scientific Experimentation
History as Expressive Connective Tissue
Absynth asserts itself as an eclectic conglomeration of these three touch-points to human experience and culture. Accessibility expands with these three distinct foundational pieces, as each informs design elements which are directly digested by consumers:
brand name Absynth combines music and brewing;
main visual components are comprised of historical musical visualization;
flavor titles combine the history of brewing Absinthe (distillation) and the culture surrounding it.
